ANA ORDOÑEZ


Visual Designer






info@anaordonez.com
Utrecht, The Netherlands

© 2011-2017

"In Praise of Paper" is my research in order to earn my Master of Arts in Editorial Design at the Utrecht School for Arts. It is a theoretical, experimental and visual essay, in support of the prevalence of paper as platform for media.

"In order to explore the role of the physical domain in determining a person’s emotional response when interacting with media, I conducted interviews and tests to find patterns related to users’ perceptions and cognition. By comparing the resultant human-centered interaction data, I will try to establish behavioural differences linked to emotional responses between paper-based media and digital-based media. Based on my findings, I will support the idea that designers today may choose a paper-based medium in service of their role as architect of a desired emotional positive response in the audience, generated by the physicality and qualities of the material."